Currently lead the New York–based NYUAD web team. Re-launched NYUAD’s site with Pentagram's design and new information architecture. Graphic design responsibilities include: expanding Pentagram’s designs to meet the needs of a rapidly expanding web site; maintaining the integrity of the design, the brand and the visual agreement of all the site elements; as well as photo editing.
Edit photos for the web site, select photographs to convey the enthusiasm of the new NYUAD campus. Create home page slogans that communicate school's message with attention to how colors relate to the site's design and remain legible.
Extended NYUAD's brand with collateral designs: animated slide show; newsletter; and brochure cover.