Web Manager: Columbia University Journalism School

Columbia University Journalism School

Re-launched The Journalism School web site with the FatWire Content Management System, site
re-design / re-branding and improved information architecture.
journalism.columbia.edu


  • Edit Photos
  • J-School home page
  • Edited photos for the home page carousel and populated the site with strong images.

  • News and Events
  • events
  • Collaborated with stake holders to improve clarity, usability and timeliness of web site content.

  • Faculty Profiles
  • J-School faculty bios
  • Populated the faculty profile pages with photos; solicited, edited and shot photos.
  • Search Engine Optimization
  • Google Analytics
  • Search engine optimization changes increased the site’s traffic from Google and other search engines.

Columbia Journalism School: Edit Photos

Columbia Journalism School Home Page

Edited photos for the home page carousel and populated the site with strong and engaging images. Worked with designers and school stake holders on development of photo-rich page designs to showcase the variety of events and the energy of the school.

  • Slide Shows
  • admissions
  • awards
  • Home Page Photos
  • J-School home page
  • Selected images and built slide shows to make the site look fresh and visually engaging.

Columbia Journalism School: News and Events

Journalism Events

Collaborated with stake holders to improve clarity, usability and timeliness of web site content. Incorporated event photos into slide shows to display the energy and activity of the school, the grant-giving programs and the alumni.

  • Launched News Feed
  • home page
  • Launched new site features including an RSS feed for J-School News featured on the home page (above) and on monitors in the school lobby.
  • Events
  • events
  • events

Columbia Journalism School: Faculty Profiles

Faculty Profile

Worked with the faculty to update their bios, add professional information and photos to profile pages.
Solicited, edited and shot photos.

  • Portrait Photography and Photo Editing
  • home page

  • Shot portraits of many faculty for bio pages and edited Clair Holt's photos for the Profiles in Journalism pages.
  •  
  • Profiles in Journalism
  •  
  • home page

Columbia Journalism School: Search Engine Optimization

J-School public events

Successfully increased traffic from search engines to The Journalism School site. Goggle analytics showed the effectiveness of search engine optimization changes, the site's traffic from Google increased 110% over a one year period from 2007 to 2008.The screenshot above shows the high percentage of returning visitors, many of these users reached the site without a search engine.